Kathy Hirsh-Pasek and Roberta Michnick Golinkoff will be visiting CBW on January 20, 2025 at 7:00pm with Einstein Never Used Flash Cards

Do you want to know the latest scientific data on child development and learning? Up to date research on screen time? The importance of play?

Children’s Book World is proud to welcome authors Kathy Hirsh-Pasek, Ph.D. and Roberta Michnick Golinkoff, Ph.D. to the store on Tuesday, January 20th at 7 pm.

We will be celebrating the launch of the revised edition of their award-winning book, Einstein Never Used Flash Cards.

Pasek and Golinkoff are prominent child development experts and collaborators who have written several acclaimed books.

Dr. Hirsh-Pasek, a professor at Temple University and a senior fellow at the Brookings Institution, brings together scientists, journalists, policy makers, and entertainers to put learning science in the hands of educators.

Dr. Golinkoff is a professor at the University of Delaware and the director of the Child’s Play, Learning, and Development Lab. She is known for her research on language development, the benefits of playful learning, the effects of media on children, and early spatial development.

They will share their book with us and then open the floor for a lively discussion including time for questions and answers. This will be an enlightening evening for parents and educators!


About Kathy Hirsh-Pasek, Ph.D. and Roberta Michnick Golinkoff, Ph.D.

Kathy Hirsh-Pasek, PhD, is a professor in the psychology department at Temple University. She directs the Temple Infant & Child Laboratory, where she studies how children learn and flourish. She is also a senior fellow at the Brookings Institution.

Roberta Michnick Golinkoff, PhD, directs the Child’s Play, Learning and Development Lab at the University of Delaware and holds joint professorial appointments in linguistics and psychology. A member of the National Academy of Education, she works to improve the lives of children and families.

About Einstein Never Used Flash Cards

An enlightening guide to how infants, toddlers, and children learn and why play is the key to enhancing your child’s development—now revised and updated with a new chapter on the impacts of screen time

In Einstein Never Used Flash Cards, award-winning early childhood development experts Kathy Hirsh-Pasek, PhD, and Roberta Michnick Golinkoff, PhD, show how parents can help their children succeed while reducing the pressures they both face. They offer a compelling message for today’s parents: rather than invest in expensive enrichment programs and “educational” apps and toys, the best way to boost brainpower and interpersonal skills is to let children play. In fact, free and guided play is a better way for kids to learn and for parents to enjoy their children.

Drawing on overwhelming scientific evidence, Hirsh-Pasek and Golinkoff explain how learning works from a child’s point of view. They address how kids pick up key mathematical concepts, acquire language, develop a sense of self, and more. They also offer more than forty age-appropriate activities for children under nine. These simple, fun — yet powerful — exercises work as well or better than unnecessary interventions to engage kids and their ever-active, curious minds. This revised edition also includes the latest findings on how play supports learning, as well as a new chapter on the benefits and downsides of time spent with digital media.

Packed with insights from fascinating studies and reassuring advice, Einstein Never Used Flash Cards empowers readers to help their children thrive while bringing more joy to the hard work of parenting.